What are the advantages of website search engine optimization?
After a business website is built, it needs to be promoted. It is valuable and meaningful for us to make an online store or website by being visited or known by users. If you want to be known by users, you must do a good job of online marketing and promotion.
Search Engine Optimization of Search Engine Optimization is to get the maximum exposure to our website on the search engines, so that other people will see our hundreds of millions of search results first, and then it is possible to generate orders or click on our ads to get profits.
1. 24 hours online promotion
SEO and SEM are not the same.
SEM although we can make the site in a short period of time to rank in the top position, but if there is no stop advertising, then all the rankings and traffic management of the enterprise will disappear, SEM publicity and education effects of the continued learning time issues by the cost of the expenditure project cost limitations, once beyond the projected cost of use, SEM can only stop the publicity.
But SEO promotion is 24 hours a day, once the site rankings are stabilized, the promotion effect will continue to be effective,seo company bringing stable traffic to the site.
2, accurate traffic, high conversion rate
The use of SEM site in the search engine has a greater promotion, but the amount of invalid clicks more, the conversion into a lower proportion of effective customers.
Search engine optimization sites are set up with major and long-tail keywords.
When users search for relevant engines to find the information they need, usually have a clear intention, and long-tail keywords to carry out can make the scope of the traffic data source more accurate, which can also make students browsing the Internet users ultimately improve the conversion rate becomes higher.
3, SEO can help you build your brand
Branding is often considered a traditional marketing strategy, while SEO is firmly integrated into the digital category, but both involve similar steps. Building a brand involves thinking about what you offer and how others see it; branding, you see the steps involved in website optimization, and these factors are similar. You need to create content that meets the needs and interests of your audience, and then figure out how to get links to that content from other sites. If you keep this relationship in mind when developing your SEO strategy, you can choose keywords and create brand-friendly content. Your online presence will then reflect your ideal brand and help you build a relationship with your target audience.
4. Low promotional costs and high cost-benefit ratio
SEM bidding can be effective in a short period of time, but the cost of pay-per-click is high and requires additional investment to get more traffic.
And SEO only need to work in the early stages of the enterprise to invest in lower cost cost issues for analysis and optimization,seo agency stable development to provide content that can help students users, that ranking will naturally rise, the site's traffic will be like a snowball more and more.
5, the effect of lasting, strong stability
SEO website optimization requires a certain period of time, but this does not affect its promotional effect. Through SEO optimization, the website can remain stable for a long time after its natural ranking in the search engine rises, ensuring the source of traffic.
As long as we keep the enterprise website for regular updates of valuable content, regular maintenance of the site, then the site ranking will continue to develop forward, the promotional and educational effects can still exist even after a few years.
And SEM bidding rankings once the investment stops, the site rankings will disappear,google seo optimization advertising directly interrupted.
6. Refuse malicious clicks from competitors.
SEM through competitive ranking, is based on the number of clicks to charge. Therefore, if a competitor's malicious clicks, then the enterprise will need to invest a lot of costs, but also can not achieve effective publicity effect.
This dilemma does not exist with SEO natural ranking optimized websites. No matter what tactics competitors use, it is difficult to have an impact on the ranking of the site, and will not waste the investment of the business.
7, SEO can help you learn to stay and stay ahead of your competitive market strategy rivals
When optimizing your website, you are not just trying to improve your website's ranking on the search results page, you are also outranking your competitors, aren't you? If the first result on any given results page gets about 20.5% of the clicks, then the second result gets 13.32% and the third result gets 13.14%. This means that as you move up the search results, the number of clicks for your targeted keywords will increase and your competitors will earn less.