5 reasons for abnormal website traffic

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Carry 134 2024-02-22 TOPIC

seo

During daily operations, the site may encounter abnormal traffic. What we mean by abnormality is that the traffic drops by a large proportion and lasts for more than several days.

As an SEOer myself,google seo course singapore I should be able to learn how to analyze and find the reasons for traffic fluctuations from different dimensions. This is not only limited to the decline of traffic, but also the continuous increase of traffic. In this way, our country can study and discover the decline of traffic. The leakage points should be repaired immediately, and the driving points of rising flow costs should be addressed, so as to ensure the stability or increase of mass flow rate.

Not all analyzes find the real cause of the flow anomaly. In many cases, even if we find the reason, the reason is so simple, we keep ignoring it.

1. Search engine reasons

Quota redistribution, the amount of similar data is close to the total index allocation, quota amount is redistributed,google seo optimization guide if there is an increase, there will be a decrease. You used to be higher, but now someone else may be higher. You can outperform competing products and strive for high allocations.

Regional data anomalies, some regional data crawlers or query anomalies lead to incorrect judgments of site conditions and corresponding index data or output of wrong indexes,seo agency singapore such as Baidu domain name service system upgrade events.

2. Status of website server

This does not simply refer to the downtime of the server, but also includes the working status of other network equipment in the computer room, such as switches, routers, power supplies in the computer room and other irresistible factors. These factors may lead to unstable working status of the website server, thereby affecting website traffic.

If we find that the traffic of all information channels on the website has dropped at the same working time point, we need to check the server logs at this active time point.

3. The influence of external promotion links

The website has many external drainage methods, such as hard publicity, various external links, etc. The purpose is to allow as many users to visit our website as possible. However, sometimes problems with external publicity links will have a very bad impact on the website. The main manifestations are There are two aspects:

Published a lot of links in a highly relevant forum, but due to violation of forum rules, the account was blocked, which caused all the posts with greater exposure to disappear at once, so all external links were invalid, and there would naturally be no traffic source. Abnormal traffic occurs. You can check whether it violates the other party's rules and avoid the process of sending outlinks in the future. If that doesn't work, you should check if you changed the domain name without a 301 redirect, causing the original address to be blocked and traffic lost.

As long as the bicycles are rolled off the production line, the traffic will be abnormal. For example, I once did a lot of hard publicity on some webmaster websites, and it was very relevant, so the effect was very good. But there usually comes a cycle, so at the end of the cycle, the site's traffic will drop significantly. We can first use the historical trend chart of the changing external links to statistically report the first position, which external link finally had the problem. If it is for a fee, then you should consider whether it is necessary to continue showing.

4. Search engine authority reduction

There are many reasons for being demoted, such as creating a large number of spam links in a short period of time, combined penalties for friendly links, and various black hat techniques. Generally, a serious reduction in authority will lead to a lack of keywords in the search engine results page. The result is that the website's traffic will be greatly affected, even K.

First, analyze the reasons that may cause the website to be demoted, then formulate corresponding corrective measures, and finally wait for the search engine to review again. And it is necessary to track the daily traffic changes and development in a timely manner until the keyword ranking is restored.

5. Adjust network analysis tools

Website traffic is often affected by web analytics tools, and web analytics tools are not always accurate. Maybe you notice something is wrong today and it will be back to normal tomorrow.

You don’t need to pay too much attention to the website data. Just do your own thing. Check the data every two or three days.

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